About Me -
Some of my earliest memories are from Europe, where I first became aware of how beautifully and differently brands express themselves through imagery, language, and atmosphere. That contrast shaped my aesthetic foundation early, and it continues to inform the way I approach content and brand expression today.
My career began in editorial as Market Editor at InStyle Australia, where I developed a refined eye for styling, shoot production, and visual storytelling. I later expanded into e-commerce and SEO-aligned content at Louise Jean, before moving into performance-led content at April Ford.
Alongside my industry experience, I’ve pursued formal studies in marketing, psychological science, art direction (Central Saint Martins), and brand management building a holistic understanding of how people perceive, respond to, and emotionally connect with brands.
Today, my work has come to sit at the intersection of editorial sensibility and strategic marketing, blending aesthetic intuition with commercial impact.